the satisfactions disappear from previous human arrangements and arrangements [sic ]. It’s like eating a good meal in five minutes. The food may get better and better, but the rim spin of the transaction makes it inedible. Any system, or any configuration of any components whatever, collapse when subjected to new speed-up. Ordinary speed-up simply creates obsolescence. More intense forms create war itself. Marshall McLuhan to C.A. Doxiadis, Dec. 17, 1969, Letters of Marshall McLuhan , (Toronto,